Market Research Analyst w/ Python & Market Segmentation Skills

Company: iPullRank
Location: New York, New York, United States
Type: Full-time
Posted: 08.APR.2021

Summary

iPullRank is an ambitious six-year-old digital marketing agency based in New York City and founded by industry thought leader Michael King. ...

Description

iPullRank is an ambitious six-year-old digital marketing agency based in New York City and founded by industry thought leader Michael King. Our mission is to drive results for our clients by delivering marketing work that we can be PROUD of. Oh, and our value set is PROUD: P - Proactive; R - Reliable; O - Outstanding; U - Useful; D - Dedicated. We keep that front and center on a day-to-day basis. If you're curious about what types of clients we work with, they range from Fortune 500 brands to mid-sized enterprises and exciting small businesses. Our team executes and consults on campaigns in a variety of industries, but many of our clients tend to be media, finance or fashion companies. The iPullRank team is adept at providing a range of digital marketing services, but most of our work is in some combination of Content Strategy, Search Engine Optimization (SEO), Analytics and Conversion Rate Optimization. Our employees are duly encouraged to specialize deeply in a specific category that they are passionate about and grow into well-rounded marketers through collaboration, training and real-world experience. As an employer, we look to cultivate an environment where employees feel taken care of. Despite our size, we offer competitive salaries and benefits. We want our employees to grow with us. We don't want you to just fill a role, we want you to take ownership and make an impact. We're not a big agency and our clients appreciate that because our size allows us to make things happen. We're a nimble group that believes the best idea can come from anyone in the company and we're always after the best idea. We're looking for creative and smart people to join our team and help us in our missions to find the best idea. If that's you, we'd love to hear from you.RequirementsiPullRank is looking for a Market Research Analyst to join our Market Research and Analytics team. In this role you will work with other analysts to conduct research, identify opportunities, and implement strategies. You will also work closely with the Client services and SEO teams to build and maintain client various client tasks. We're looking for someone with strong data analysis, machine learning, and market segmentation skills. (Please note: Work-from-home orders are in place indefinitely to ensure the safety of our team members.) What You'll Do: Manage all aspects of marketing research Proactively perform data mining activities to identify insights Develop market segmentation reports to inform marketing campaigns Perform competitive analysis Automate a variety of systems to improve the efficiency of delivery Analyze research and reporting results Collaborate with cross-functional marketing teams Analyze existing data and incorporate it into marketing strategy Provide analytical support to client and internal work Collect, analyze and summarize market, customer, and industry data and trends Translate data into effective market, intelligence reports, insights Maintain knowledge of trends, tools, and strategies Qualifications Infinite curiosity for all things data, analysis, and insights 2 - 4 years of experience in market research or consulting Knowledge of qualitative and quantitative market research methods Excellent attention to detail Proactive problem-solving abilities Exceptionally clear oral and written communication skills Strong analytical mindset Ability to work effectively both independently and as part of a team Organizational skills and ability to multitask in a fast-paced environment Demonstrated experience with Python, Experience Pytorch, Colab Notebooks, Natural Language Processing and popular Machine Learning libraries Experience with Google Analytics, Adobe Analytics Expert level Excel and VBA skills Benefits We offer competitive salaries commensurate with experience Paid holidays and sick days 100% Medical, Dental, and Vision insurance 4 weeks of vacation Budget to improve your personal work station Paid parental leave $1K towards career related learning

 
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